MIRKPROD helps ChemPoint Unveil New Brand to Employees.

Bellevue, WA (OCT 2013)

We were thrilled to help ChemPoint inspire its employees with a gathering at the Bellevue Westin. The event was a build up to “going live” with a new logo, website, signage and overall re-brand launch the following week.

“We’ve built a unique, successful company and business model, and have achieved tremendous growth over the past 14 years, but our external image wasn’t in alignment,” said Steve Block, ChemPoint’s President.  “We needed to take our story outside of ChemPoint and show the world who we really are and what we’re about; we needed our logo, website, and language to support that.”

The Company also dropped “.com” from its name, highlighting its maturation beyond the dot-com era of its inception.

While employees celebrated and learned about the “new look” late Friday afternoon, the company’s Bellevue, WA headquarters was getting the refresh for their return after the weekend.

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