(Bellagio, Las Vegas) Recognizing The Best Use Of Technology In Experiential Marketing
Event Tech celebrated the top creativity and innovation in our industry as the finalists were recognized and winners were announced live on stage at this year’s ceremony held in Las Vegas.
The Event Technology Awards is the first program established to recognize the power of integrating technology across events and trade shows. The ETAs shine a spotlight on the best use of event technology to elevate brand experiences, increase reach, communicate smarter, drive attendance, increase leads, push sales and upgrade the engagement between companies and their target audiences. Be there to be a part of this one-of-a-kind awards presentation
Team members included Jenn Strutzel (AMP), Chelsea Farmer (AMP), Maggie Adams (Microsoft) and Cal Nathan (NYFF).
Together the team won BEST USE OF RFID/NFC category (running against Under Armor and Miller) for Microsoft’s “Bing Recharge Lounge” presence at this past years SxSW in Austin Texas.
AMP (MIRKPROD) and Microsoft desired to incorporate a “social media” element into the event and after working to insure privacy issues were vetted looked to NYFF to assist. By linking R.F.I.D. bracelets to their Facebook accounts at the Recharge Lounge, guests were able to share their experience and, at challenge stations, earn points that could be redeemed for prizes as well as food and drink from vending machines. The initiative generated nearly 120,000 social media impressions for the brand.